The simplest way we could describe what we offer in comparison with some of the other good analytical tools out there is Pre-Purchase Analytics vs. Postmortem Analytics

We believe that offering analytics long after your customers have left your site doesn’t make much sense when you are trying to actively engage and convert them. We provide extensive metrics such as the intent to buy, trending products and most engaging products all based on pre-purchase data so you can still do something about it.

Another key differentiator is that all our metrics focus on what’s happening at a product level instead of click through data and URL based data.